deAsra Foundation helps entrepreneurs to ‘Go Digital’ and increase the marketing potential of their business.
deAsra, an organization aimed at empowering
budding entrepreneurs, recently organized a workshop to help entrepreneurs
understand digital media and bring their business online.
deAsra is trying to address the growing need of
businesses that are suffering from a loss of customer's who now prefer to buy
goods and services online. Statistics show that 65% of people in India did all
their festive shopping online. This was a big hit for traditional businesses.
Conducted by Miss. Neha Sarwal, Marketing Head
at deAsra Foundation, the workshop was a big success. entrepreneurs were shown
how to Go Digital by using social media, online marketplaces such as Amazon and
websites to build their businesses.
“Digital marketing is about connecting to your
audiences in real time and making them the hero of your activity.” said Miss.
Sarwal.
She also added that, “Before entrepreneurs ‘go
digital’, they should be prepared with the message they want to send and strategies
on how to engage with their prospective customers.”
The other key takeaways shared, covered ways to
register and operate social media and online sales channels. Tips and tricks to
increase reach and engagement of the audiences. And how to generate leads from
online channels and sources. All these takeaways helped the audience walk away
with easy and actionable ideas to start and grow their online business
activities. Additionally deAsra also shared useful Social Media Marketing
Checklists with those present at the workshop which was held at Morya Hall,
Pimpri Chinchwad.
deAsra Foundation helps entrepreneurs to ‘Go Digital’ and increase the marketing potential of their business.
Reviewed by Viral Blogs
on
December 27, 2017
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